The Importance of Animated Videos in Marketing
In the modern world of marketing, animated videos are an essential and effective tool for communicating a marketing message and engaging target customer. On the other hand, presenting information in an interactive visual way, can enhance brand impact and capture customers attention quickly. In this article, we will take a deep dive into the importance of animated videos in digital marketing.
Definition of Animated Video
Animated videos are videos that are created using original designs, drawings, illustrations, or computer-generated effects, which are designed to move in a visually appealing way using any number of artistic techniques. Although they may incorporate live-action video, they do not require any recording of live-action to convey an idea or story.
The Importance of Animated Videos in Marketing
Animated video marketing can open up new horizons to reach different market sectors and more potential customers. By delivering compelling messages, you can motivate and encourage your customers to take action.
Improving conversions and sales: Animated videos are one of the most effective ways to improve conversions and sales. Adding video to a landing page can increase conversions by up to 80%. Animated videos can improve sales directly and indirectly. Potential customers prefer to imagine themselves using the products they want to buy. For this reason, you can use animated explainer videos to explain how a product, service, or your business works to visitors.
Increasing brand awareness: Animated videos are not the easiest online marketing strategy to implement. They require creating new concepts and storyboards that need to be approved, and editing videos. However, videos can show a high return on investment and can boost brand awareness. Creating videos doesn't have to be expensive, as there are many video editing software programs available at varying prices and pre-made animation effects that can help you create professional videos easily. The key to success in animated video is content that targets your customers.
Building trust: Building trust in your brand is essential to make customers trust you and choose you. All marketing and content activities should be geared towards building trust in your business. Providing useful and engaging information helps to gain customer trust. However, building trust takes time and patience. It is preferable to avoid direct sales pressure and focus on providing valuable content that enriches the customer experience. Animated videos can be used to build trust by providing educational and entertaining content. This will help to encourage potential customers and make them more likely to accept your offers.
Gaining social media influence: All major social media platforms support video content, starting with Facebook, Twitter, and Instagram. Facebook in particular has taken the video experience to the next level by offering experiences such as Life stage, Live Video, and 360 Video. In addition, Instagram has stories and 60-second videos, while YouTube is a premier platform for sharing videos. These platforms host a large number of potential customers that you can attract and convert into a real customer.
Types of Animated Videos
1- 2D Animation: This type of animation relies on moving elements, characters, and backgrounds in a 2D plane. It can be used in animated films, ads, and explainer videos.
2- 3D Animation: This type of animation uses 3D techniques to produce images and objects that appear to be realistic in motion. It is used in films, games, and ads.
3- Short Animation: This type of animation is used to tell different stories in a moving way, and the most famous short animated stories are Pixar and Disney.
4- Advertising Animation: This type of animation is used in advertising to capture consumers' attention and explain the benefits of certain products in a creative way.
5- Interactive Animation: Interactive elements are included that allow viewers to interact with the video, such as games and educational applications.
6- Scientific Animation: This type of animation is used to explain and simplify scientific concepts and processes in an innovative and funny way.
Tips For Creating Effective Animated Marketing Videos
1- Set goals: Before you start developing your video, define what you want to achieve with it, whether it's increasing brand awareness or generating sales.
2- Know your target customers: Understand the interests and needs of your target customers to ensure that the video content meets their expectations.
3- Keep attention: Keep your video short and to the point, focusing on the key points.
4- Use engaging animation: Use high-quality animation to capture attention and support the message.
5- Sound and music: Use inspiring sound and music that fit the message and create a suitable mood.
Conclusion
In conclusion, it is clear that animated videos are a vital tool in modern marketing strategies. With their ability to capture attention, clarify the message, and promote engagement, animated videos contribute to the success of marketing campaigns and significantly increase brand awareness. Therefore, businesses and entrepreneurs should invest in producing engaging and creative animated videos as an essential part of their advertising strategies.
